Synapri played a pivotal role in assembling a dedicated contract Salesforce and Marketing team, crucial for the development of Trustpilot's Transformation Project.

The Client

Trustpilot was founded in 2007 with a vision to create a universal symbol of trust. They’re an independent, digital platform that brings businesses and consumers together to foster trust and inspire collaboration. Trustpilot helps consumers shop with confidence and helps businesses build trust, grow and improve what they offer.

The Requirement

Trustpilot is currently in the midst of a significant digital transformation initiative aimed at enhancing its CRM and MarTech capabilities. This strategic endeavour entails substantial investments in cutting-edge technology solutions with the overarching goal to drive growth and revenue globally.

As a pivotal component of this transformational journey, Trustpilot sought to transition from its existing CRM HubSpot to Salesforce. Upon initial engagement with Synapri, it was identified that while Trustpilot had implemented Salesforce Sales Cloud, they had yet to fully leverage the capabilities of Marketing Cloud and Service Cloud within their operational framework.

The Solution

Synapri played a pivotal role in assembling a dedicated contract team crucial for the development of the initial project. Leveraging our expertise, we curated a team of specialised resources, operating on a time and materials basis, to ensure the project's success. Working closely with the management team, we provided valuable insights and guidance on role shaping, budget, fulfilment strategy, and time-to-hire considerations.

Additionally, as the primary supplier of contract Salesforce and Marketing resources for the Trustpilot transformation program, Synapri deployed 15 highly skilled contract resources, three of whom transitioned into permanent roles within the organisation. This underscores our commitment to not only meeting but exceeding Trustpilot's evolving needs. Moving forward, we remain dedicated to supporting Trustpilot in its strategic growth initiatives, further solidifying our partnership and contributing to its continued success.

The Results

Trustpilot continues to advance its technological landscape, and have made significant progress with their Salesforce implementation, which is a huge achievement in their digital transformation journey. Moving forward, Trustpilot is strategically exploring additional avenues to maximise the potential of the Salesforce platform, aiming to uncover further opportunities for optimisation and enhanced performance across their operations.

Positions Placed:

  • Senior Director, Performance Marketing
  • Senior Marketing Manager x2 (UK, European & US markets)
  • SEO Specialist
  • CMS Web Developer
  • HubSpot Specialist
  • Salesforce Marketing Cloud Administrator
  • Salesforce Marketing Cloud Developer
  • Salesforce Marketing Cloud Data Lead – Datorama Specialist
  • Salesforce Business Analyst
  • Salesforce Developer x 2
  • Python Developer
  • Director of Marketing Technology
  • Director of Web Engagement

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If you're looking to hire Salesforce talent, get in touch with Louise today.

[email protected]

Synapri have been excellent partners for the business & digital transformation programme at Sitecore, they have managed to source & secure high impact Salesforce Consultants who have been instrumental in our journey to implement Salesforce. I would highly recommend Synapri to any company who is looking to hire specialist Salesforce consultants.

The team at Synapri are honest, reliable and very understanding of requirements which makes working with them very easy and straightforward. They understand our need for a culture/person fit as well as high technical ability, something that some agencies really struggle with. Synapri have been instrumental in supporting the growth of our tech-team and both through their professional attitude and their results have proved to be an essential partner to the Sole Supplier.

The Synapri team are dedicated recruiters whose passion for delivering high-quality recruitment services truly stands out. They take the time to understand both the hiring manager and organisation, ensuring candidates are a strong fit. Equally, they get to know candidates personally, aligning their aspirations with the right opportunities. Their strong understanding of technology and tech businesses adds real value, and I would happily recommend Synapri to both clients and candidates.

Synapri stands out as a agency who prioritises the client and the candidate. Friendly, thoughtful and with a thorough recruitment process with none of the usual pressure or persistence which makes relationships with some recruiters burdensome. They’re there when you need them and have patience to work through difficult hires in challenging market conditions, and are also able to scale with your business. I’m very happy to recommend them.

We have been working with Synapri since their inception to provide our product & tech resources and have been very pleased with the results. They work closely with us to understand not only the technical requirements, but also what we expect from a cultural & team fit perspective. Although we use more than one agency, Synapri stands out for their industry knowledge & expert advice. I have no hesitation in recommending them – they always deliver the goods!

Synapri have proven to be a highly responsive and valuable contract recruitment partner. They consistently understand and deliver against our technical and project requirements, often within tight deadlines. The team are professional, communicate well, and provide candidates who meet the high standards we expect. They strike the right balance between efficiency and client communication, and I would highly recommend Synapri to any organisation recruiting within technology.

Particularly skilled at finding senior resource, I have gone back to members of the team at Synapri over the past fifteen years in different roles and in different organisations. Their approach is highly professional and non-intrusive, finding outstanding candidates in reasonable timescales

Synapri are responsive, understand the cards and payments market, ask the right questions and reflect the requirements back in the candidates presented. I highly recommend them.

The team at Synapri have been invaluable in supporting our recruitment needs. They take the time to understand our company’s beliefs and culture, ensuring candidates put forward are well aligned. Over time, the accuracy and quality of candidates has continued to improve, reflecting the effort Chris and the team invest in understanding our business. Their communication is excellent and their attention to detail throughout each engagement is outstanding.

Frontline has been using Synapri to source our temporary and permanent Salesforce skilled staff for over a year. It has been very successful with consultants driving vital system improvements to our Salesforce instance. As well as quality permanent staff that have joined our newly expanded CRM team. I have found Synapri’s professionalism and attention to detail excellent, helping us fully at each stage of our recruitment process.

The team at Synapri have been instrumental in supporting the growth of our Sales and Marketing Technology teams at Trustpilot over the last year. The team has a knack of reading between the lines to understand exactly what I’m looking for, and they always provide profiles within a quick turnaround. I know that I can count on Synapri to go above and beyond to ensure we find the right person.

Ryan was a pleasure to work with and took the time to fully understand the brief for our Customer Product Owner role, as well as the nuances of our business and team. As a unique, family-run organisation serving high-net-worth clients, cultural fit is essential. Ryan communicated clearly and transparently throughout, quickly grasping our expectations and values. His approach resulted in an efficient process, a positive candidate experience, and what we hope will be the perfect hire.

Having worked with many partners in the broader business systems domain over the past 15 years, Synapri has redefined my standards in project collaboration. Without an exception they bring the highest quality candidates, who are an actual match to the requested profile. This team will go above and beyond to build and maintain customer relationships, even when there is no immediate match to be made. Synapri is the definition of a trusted partnership and I would highly recommend anyone to engage with them.