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Salesforce | 2025
Trustpilot was founded in 2007 with a vision to create a universal symbol of trust. They’re an independent, digital platform that brings businesses and consumers together to foster trust and inspire collaboration. Trustpilot helps consumers shop with confidence and helps businesses build trust, grow and improve what they offer.
Trustpilot is currently in the midst of a significant digital transformation initiative aimed at enhancing its CRM and MarTech capabilities. This strategic endeavour entails substantial investments in cutting-edge technology solutions with the overarching goal to drive growth and revenue globally.
As a pivotal component of this transformational journey, Trustpilot sought to transition from its existing CRM HubSpot to Salesforce. Upon initial engagement with Synapri, it was identified that while Trustpilot had implemented Salesforce Sales Cloud, they had yet to fully leverage the capabilities of Marketing Cloud and Service Cloud within their operational framework.
Synapri played a pivotal role in assembling a dedicated contract team crucial for the development of the initial project. Leveraging our expertise, we curated a team of specialised resources, operating on a time and materials basis, to ensure the project's success. Working closely with the management team, we provided valuable insights and guidance on role shaping, budget, fulfilment strategy, and time-to-hire considerations.
Additionally, as the primary supplier of contract Salesforce and Marketing resources for the Trustpilot transformation program, Synapri deployed 15 highly skilled contract resources, three of whom transitioned into permanent roles within the organisation. This underscores our commitment to not only meeting but exceeding Trustpilot's evolving needs. Moving forward, we remain dedicated to supporting Trustpilot in its strategic growth initiatives, further solidifying our partnership and contributing to its continued success.
Trustpilot continues to advance its technological landscape, and have made significant progress with their Salesforce implementation, which is a huge achievement in their digital transformation journey. Moving forward, Trustpilot is strategically exploring additional avenues to maximise the potential of the Salesforce platform, aiming to uncover further opportunities for optimisation and enhanced performance across their operations.
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If you're looking to hire Salesforce talent, get in touch with Louise today.
Synapri have been excellent partners for the business & digital transformation programme at Sitecore, they have managed to source & secure high impact Salesforce Consultants who have been instrumental in our journey to implement Salesforce. I would highly recommend Synapri to any company who is looking to hire specialist Salesforce consultants.
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The Synapri team are dedicated recruiters whose passion for delivering high-quality recruitment services truly stands out. They take the time to understand both the hiring manager and organisation, ensuring candidates are a strong fit. Equally, they get to know candidates personally, aligning their aspirations with the right opportunities. Their strong understanding of technology and tech businesses adds real value, and I would happily recommend Synapri to both clients and candidates.