Predicted Technology Trends for 2023

Global technology is advancing more rapidly than ever before and businesses are looking to adopt the latest and greatest in order to remain competitive. So, what can we expect in terms of tech trends for 2023?

  1. Datafication

Datafication is simply transforming everything in our life into devices or software powered by data. From our smartphone, industrial machines, and office applications to AI powered appliances. By using data-driven insights, businesses can identify growth opportunities, reduce risk exposure and gain a competitive advantage in their respective markets.

Datafication’s future will be defined by how companies use it to improve their products, services and processes and how they can use data to make better decisions. The ability to harness large volumes of information from all over the world is already becoming a reality – due to a large amount of people are hooked upon internet-connected smart devices. Social media giants like Facebook and Instagram are also using user data to improve the user experience through personalised advertisements and promotional campaigns.

  1. Augmented Reality

Augmented reality (AR) is a technology that overlays digital images and information on the real world. It has been gaining popularity in recent years, thanks to the success of mobile AR games. In 2023, we can expect to see more businesses integrating AR into their products and services to increase customer satisfaction.

When the pandemic stopped in-store shopping, AR began to make an appearance. Adidas made it possible for customers to preview what a pair of shoes would look like on without physically trying them on thanks to AR. This was an enormous success as it increased customer satisfaction and decreasing the number of returns.

  1. Artificial Intelligence

AI has already received a lot of buzz in the past decade, but it continues to be one of the recent technology trends because of its notable effects on how we live, work and play are only in the initial stages. In 2023, we can expect to see even more AI-powered services and products, as businesses continue to find new ways to use this technology to improve efficiency and effectiveness.

Deloitte suggests, businesses and organizations will start to see their successes or failures defined by how fully they open themselves up to trusting smart, self-teaching machines and algorithms. One area in particular that will see a massive increase in the use of artificial intelligence is the health care industry. AI will be widely used to create new treatments and provide patients with care faster than the limited medical staff can provide.

  1. Internet of Things

The Internet of Things (IoT) is the network of connected sensors and infrastructure that can collect data on everything from household heating to traffic jams. As consumers, we are already using and benefitting from IoT. We can lock our doors remotely if we forget, preheat our ovens on our way home from work and probably the most widely used example, an Amazon Alexa.

 IoT can enable better safety, efficiency and decision making for businesses as data is collected and analysed. It can enable predictive maintenance, speed up medical care and improve customer service. Research suggest that by 2030 around 50 million of these IoT devices will be in use around the world.