The Role of Keywords in Microsoft Job Descriptions

In our previous blog post Boost Application Rates with Effective D365 Job Descriptions we shared the importance of writing a compelling job description. One of the most crucial elements in these job descriptions is the use of keywords. Strategic keyword usage not only helps attract the right candidates but also ensures your job adverts are visible in search results. Here's how to effectively incorporate them into your Microsoft job descriptions here.

Why Keywords Matter

Visibility in Search Results

Keywords play a vital role in ensuring your job postings appear in search results on job boards and search engines. Candidates often use specific terms when searching for job opportunities, and including these terms in your descriptions increases the likelihood of your posting being seen.

Attracting the Right Candidates

By using precise and relevant keywords, you can attract candidates who possess the specific skills and experience you’re looking for. This helps to filter out unqualified applicants and ensures that the applications you receive are from individuals who are a good fit for the role.

Enhancing Relevance

Keywords help to clearly define the role and its requirements. This clarity can prevent misunderstandings about the job responsibilities and qualifications, leading to more relevant applications and a smoother hiring process.

How to Use Keywords Effectively

Identify Relevant Keywords

Start by identifying the keywords that are most relevant to the role you’re hiring for. These can include job titles, technical skills, certifications, and industry-specific terms. For instance, keywords for key roles might include:

Job Titles:

Azure

• Azure Cloud Engineer
• Azure DevOps Engineer
• Azure Architect
• Azure Security Consultant/Architect
• Azure Security Engineer

M365

• M365 Administrator
• M365 Consultant
• Engineer (M365 & Infrastructure)
• M365 Architect
• Project Manager
• Practice Lead

D365

• D365 Administrator
• D365 Business Analyst
• D365 Developer
• D365 Functional Consultant
• D365 Project Manager

Technical Skills:

• .NET, C#
• Blazor/Razor
• Dynamics:
  • F&O
  • BC (Business central)
  • Customer Engagement/CE (CRM)
  • AX (Now F&O)
  • Supply Chain Management
  • Field Service
• Security
  • Azure Sentinel
  • Defender
  • Azure Key Vault
  • Entra ID
• Azure:
  • Azure App Service
  • Azure Functions
  • Azure Logic Apps
  • Bicep
  • AKS
  • ARM Templates
  • Cloud Adoption Framework

Key Certifications:

• Azure Solutions Architect Expert (AZ-305)
• DevOps Engineer Expert (AZ-400)
• Administrator Expert (MS-102)
• Dynamics 365 Finance and Operations Apps Solution Architect Expert (MB-700)
• Power Platform Solution Architect Expert (PL-600)
• Cybersecurity Architect Expert (SC-100)

Incorporate Keywords Naturally

Once you have your list of keywords, incorporate them naturally throughout your job description. Avoid keyword stuffing, as it can make the description difficult to read and may be flagged by search engines. Instead, weave the keywords into sentences in a way that flows naturally and provides value to the reader.

Focus on the Job Title

The job title is one of the most important places to include keywords. Use specific titles like “Dynamics 365 Functional Consultant,” “M365 Administrator,” or “Azure Cloud Engineer,” instead of generic titles like “Specialist.” This specificity helps to attract candidates who are searching for those exact roles.

Use Bullet Points for Clarity

When listing responsibilities and qualifications, use bullet points and include keywords in each point. This not only makes the description easier to read but also ensures that the keywords are highlighted effectively.

By focusing on strategic keyword placement and maintaining natural readability, you can create job adverts that stand out amongst the competition.

Download our ready to use templates and start incorporating strategic keywords today. Not sure what the going rate is for a specific role? View our Salary & Rate Cards, and see what the market is currently paying.

• Azure Salary & Rate Card 
• M365 Salary & Rate Card 
• D365 Salary & Rate Card 

For more tips on creating effective job descriptions for Microsoft roles, email us at [email protected].