You’ve got merely seconds to capture a candidate’s attention, and as the surge for top tech talent continues to rise, your job description needs to jump off the page to ensure you source the very best candidate for the role.

The structure of a compelling job description is key and a clear introduction outlining headline employment terms saves a candidate having to look for information and potentially leaving the page.

Job Title, Location and Salary

Say what it is, where it is and what the remuneration package will be. Keeping it simple.

For example:

  • Job Title: Salesforce Administrator
  • Location: London
  • Salary: £50,000 pa

Company Description

Provide a brief summary about your company. Look to highlight all the positive elements of the company and what may attract a candidate to come and work for your organisation. Tailoring this to the role is a must to capture a candidate’s attention.

For example:

[Company name] is a leading [Industry], we have an exciting opportunity for an enthusiastic Salesforce Administrator to join our fast growing, dynamic team. This position is well suited to an individual who is looking to advance their career within the Salesforce eco-system and gain hands-on experience in a thriving and supportive workplace.

Job Overview

Explain in as much detail what the role entails and why they role has been created. Try to describe what function the role will perform on a day-to-day basis.

For example:

We are looking for a highly capable Salesforce Administrator to lead the ongoing development of our CRM platform. The successful candidate will work closely with key stakeholders to identify, develop and deploy new processes. The Administrator will be responsible for executing day-to-day tasks, support, maintenance and overall improvement of our CRM system, ensuring that we maximise its full potential.

Describe Tasks

Help candidates visualise a typical day at work. Ensure that tasks are clear and true to the role.

For example:

  • Serve as primary system Administrator.
  • Handle all basic administrative functions including user account maintenance, dashboards and reports, workflows.
  • Performing database maintenance tasks, including diagnostic tests and deduplicating data.
  • Document processes and development requirements.
  • Preparing reports for key departments.
  • Installing and monitoring new salesforce releases.

Skills and Experience Required

Detail the specific skills you require for the role as a minimum. Include not just technical experience but also industry or soft skills.

For example:

  • Minimum 2 years of experience as a Salesforce Administrator.
  • In-depth knowledge of Salesforce products and their functionalities.
  • Ability to provide Salesforce training and end user support.
  • Excellent project management skills.
  • Demonstrated ability to meet deadlines.

Qualifications and Requirements

What are you not willing to compromise? It’s important to be honest and accurate to save time and energy on candidates are not suited to the role.

For example:

  • Minimum of 2 years Salesforce experience.
  • Salesforce Certified ADM201 or higher.
  • A degree in Computer Science.

Why a candidate should work for you

Give them a reason to leave their current job and let them know what sets you apart from competitors.

For example:

  • We work with market leading technology.
  • Great company culture – include an employee testimonial.
  • Stay relevant and move with times with our training and development program.
  • Enjoy up to 25 days holiday a year.
  • Your health is important to us, we provide a comprehensive health care plan.
  • We want to invest in your future, we pay 5% of your monthly salary into a pension plan.